Monday, January 26, 2009

Bob Wooley [Writer/Producer/Director]


Who is Bob Wooley?


A Writer/Producer/Director of TV Commercials, Promos, Music Videos and original content.


How did you become a producer and a director?


I started out as a Designer and Art Director, which led me to producing TV spots, and working as an editor on feature films.


Which do you like better (producing or directing)?


I love directing, working with talent and location or studio shooting. Producing is much harder. You have wear lots of different hats to be a good producer, and although I like it, I sometimes wish I had other producers to lean on, which would allow me to concentrate more on the creative side.


Do you do still photography to?


I do still photography, and figure drawing as a way of expressing myself artistically. I have not ventured into professional still photography, but will be making that leap in the coming year. I think my art direction background will help.


How long have you worked in the entertainment industry?


I have worked in various aspects of the entertainment business for approx 15 years. I started out on the other side of the business, acting in stage productions and playing music in Los Angeles, Denver and Nashville.


What projects do you have lined up?


I currently have a music video for Atlanta rapper Big Chad Famous in post production. I have another video lined up for indie pop band "Belle's Wake", and am in negotiations with several other acts. I'm also working on a multi-episode web series called "Crave", which chronicles the evolution of a serial killer, and I have several television spots in the works.


What has been your favorite project so far and why?


It's very hard to say. They're all your babies while you're working on them.


What visions do you have for the future of your career?


I'm hoping to continue doing music video and spot work as a director, but at a national level. I'm also in pre-production on my next short film, and am hoping to direct my first feature in the near future.


If there was one thing you'd want people to know about you, what would that one thing be?


That greatness, in any walk of life takes dedication, and determination, and I'm the most dedicated, determined person you'll meet.


What message or advice do you have for Atlanta's talent?


My advice is kind of a Catch-22... Atlanta is a great city with a lot of talented, hungry people doing great creative work. So get involved at whatever level you can. The DIY movement here is as strong as anywhere, and those who want to work, can work. But beware... because there are a lot of sharks lurking in the talent pool here, and it can be hard sometimes to determine who's legitimate.


Check out Bob Wooley and his work at www.truckerfilms.com!

Jessi Mrochko


Run - Air

Drive, passion, natural ability...what more could you want in a model? Jessi Mrochko encompasses all three aspects that makes a successful model. Though new to the industry, her willingness to learn and a jaw line to die for will take her to all of the places she wants to go. She stands five feet and nine inches tall and, from top to bottom, is full of vigor and vivacity. As former cheerleading captain at her high school, her flexibility allows her to contort her body into interesting positions in front of the camera. "I simply want to make and I'll do everything in order to do so". This girl is going places...want to go with? If so, book her for your next event at info@envisagemodelgroup.com

GRIND IT UP! with Donna Coffee


Morning, Morning, Morning, do not look at the time just be glad you are inside of it! This column will enlighten you in the glimpse of dark times, so you will be impressed to feel like it is morning at all times. As a Creative Director, The Arts is a field that has a matrimonial hold on me, and like most of our readers, has my heart. Grab a cup of whatever it is you like to sip and relax, we can get the truth out here, don’t worry, it is just between us… for now…

Grind It Up is Edutainment at its finest and various points to ponder will be available every month for you to not only intake, but apply in your everyday lifestyle and definitely within “The Industry”. Marketing is my business, but education is my life. By the way I am Donna “Morning” Coffee, your host of Grind It Up. I have been a part of “The Industry” for over 10 years now. I know what it is like getting up everyday, wanting dreams to come true and sometimes not wanting to wake up to the hard work that it takes to manifest those visions. Whether it be a terrible experience on a photo shoot, or a client’s impossible request, or a friend or family member not supporting your dreams of doing whatever it is that you do, we are going to throw it in the grinder and we can drink it or throw it away, it is our choice.

Grind This: Life is full of choices, but also full of boundaries. It is up to you to get caught up in either spectrum. Our first topic of discussion will be about choosing the right part of “The Industry, concerning The Arts to be inside of. Just because you are absolutely gorgeous, tall, and slim it does not mean that you are a model, DO NOT GET CAUGHT UP in people’s claims over your life before you have claimed it on your own first. You may be an excellent spoke’s person that trains people about products and services that a company has to offer. While you are still a model, you are in another class all your own. A CLASS ALL YOUR OWN, this is where you want to be when dealing with “The Industry”. Your appeal and stature may book a million dollar client and you walk away with 20% of the take, and once you get familiarized with this process, the company makes you a partner and you get 50%. Imaging that. You are still modeling, just in another class. DO NOT GET CAUGHT UP in runway, or print, or catalog, or commercial titles for modeling, you can be your own model, make your own way. Keep in the front of your mind that the Y in the road also has a middle portion.

Grind This: Calling all actors, dancers and singers. Anyone in that has to use their talents in these capacities full knows that The Performing Arts have to be the most difficult so we will grind slow here. I would tell you to intern at a theatre, film studio, or on the set of a show, but you already know to do that. I would also further explain to you that this industry is about whom you know and how they know you, so you better get to know some top notch people, but you also know that as well. The thing that you probably are not aware of is the fact that becoming a publicist or a script writer is your best route to take if you are finding difficulty “breaking a leg” on your first take. Think of it this way, you are still acting, you also have full autonomy of each character, your audience, and overall your project. Making money should not be your target in your dream, wake up and smell the coffee, you are going to make money no matter what, your focus should be more geared on how long, how much, and where you are going to direct those funds afterwards. You may say you are not a good writer, but if you are a good actor, trust yourself, you can most definitely write as well. What better way to approach a director to say, “I would like to work with you on this script that I wrote”, and then they see you acting it out and give you the role? Make your own way.

The Truth doesn’t hurt, it just stings a little, don’t run from it, GRIND IT UP!

Brought to you by The Grinder, Donna Coffee, taste & c you in the morning.

Inside the Dee


D. Flores, of Deelite Photography,

who was featured in Six Degrees Magazine, is a phenomenal photographer who has a clear vision of what fashion is really supposed to be. D. Flores, a humble man whose creative juices seem to always flow, let’s us inside to take a peek with a little Q and A at the man behind the camera.

How did you end up in fashion photography?

Basically by default really. I did photography as a hobby and played around with nature photography, still life (etc) but I was always a fan of fashion photography. I always wanted to try it, but without being formally trained, I was too shy but, after years of graphic design work, figured it was time to go for it.

What about photography feeds your passion the most?

Creating magic! I have to be inspired or something about the shoot has to inspire me. There's nothing like the excitement of a new shoot and the anticipation of a great product. I'm an artist and this is my art. I also enjoy meeting people. That's a huge part of this business.

What are your goals in terms of your photography?

I want to be a famous photographer. Whether it's famous musicians, models or politicians, I want to photograph the movers and shakers…those that leave a lasting impression in our world. I have a clear goal and it is moving full steam ahead!

What is your take on the fashion industry in Atlanta overall?

We are the capital of the south and we are definitely making our mark. Slowly but surely that is. A lot of people end up moving, but I think we need to stick together in the industry and bring the attention here. There's so much great talent here and it needs attention. People associate Atlanta with Hip Hop and not fashion. They are wrong. We are more diverse then just one style of music or look.

We know you have models covered. Do you have anything for actors?

Sure. Check out www.deelitephotography.com and go to the Gallery and click on People. I do headshots and a little more.

Is it true that you are opening up a new studio?

Indeed it is true. And the studio is open already. I'm excited about the prospects and also to hang my hat at my own place (lol).

What else do you have lined up in the near future?

We're looking into more fashion mixers to promote local talent. We're also looking to do more live photo shoots and fashion shows. I want to take the photo shoot experience to a live audience and make a performance out of it. Much like Rock & Roll, it will be unpredictable!

If there was one model you could shoot, who would it be and why?

Oh wow, there's so many. I love the Victoria's Secret girls...but who doesn't? Instead of a model, I think I'd like to shoot some of my favorite rock bands of all time. That would be a dream come true for me.

Are there any other photographers that inspire you? Who and why?

Certainly in fashion it would be Markus Klinko. The guy has my dream job! Another photographer would be Anton Corbijn. Aside from spectacular photography for rock bands, he also designs all the art work for the packaging of the CD's, DVD, directs music videos and also designs the stage set for musicians. Photographers like these inspire me and keep me humble.

How long have you been doing photography?

Professionally for 3 years now. It's been an exciting ride and one that I'm not planning on getting off from any time soon.

Check out D at www.deelitephotography.com to see his masterpieces!

Friday, January 23, 2009

Is It Possible To Stay Behind The Scenes When You Work In The Fashion Industry?

Before I started my company, I was a pretty successful model. I loved being in front of the camera and couldn't wait for my next shoot. When I became pregnant, all of that pretty much subsided and I geared my focus toward my company. Oddly, and to this day I really can't explain why, I decided that people knowing who I was and what I looked like was not important. I then vowed to stay completely behind the scenes so the focus would always be on my talent. This worked for a couple of years with the exception of some of my talent knowing my face as well as the attendees of various networking mixers and, of course, meetings with current and prospective clients. Now, as much as I try to run from it, I can't seem to get away from "The Scene" which is important to be a part of when you are trying to evolve and grow your business.

I seriously thought I could get away with staying in the office behind my computer and phone but I suppose that was a ridiculous thought process from the start. I now find myself wondering why it even mattered to be out of the spotlight. I wonder now if I was like a typical insecure model who truly glowed in the light but secretly felt she didn't deserve success or expected it to all go wrong in the end. Maybe it's because I know there's a price you have to pay when people "know" you. I'm not claiming any of this because I'm honestly unsure where this desire to not be known came from especially since I've always been a flower that thrives in the light.

My company is reaching a new high, but to achieve it, I am forced to go where the light is. I guess I kind of answered my own question and now it's time to come into acceptance.

Re'Nauta Bell
-Owner
EMG Company Newsletter
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